Consulting Engagement Details and Packages
For SaaS Companies looking to lay the right foundation to scale or have product market fit but need to scale acquisition and revenue.
I am based out of Toronto but I’ve with companies across the globe from Australia to Spain. I have been doing Marketing Ops & Advertising for the past 7 years with a focus on technology SaaS companies.
- Demand Generation: With a focus on Performance Advertising, Content Syndication & Revenue Pipeline the goal is to scale or build an acquisition model.
- Database and Systems Migration: Having done it twice already, I can help with setting up the right process and migrate your database, workflows, emails & data for a smooth migration between systems without any downtime.
- Marketing technology stack & Reporting: You can't improve what you can't measure and you can't change the engine while flying. I help companies lay the groundwork for reporting, measurement & automation.
Who is this for?
Saas Businesses with product market fit looking to add marketing automation & build their technology stack to help create a salable repeatable process.
Businesses looking to scale demand generation, inbound marketing & revenue
Businesses with limited success in advertising such as Facebook Ads.
Businesses looking for help to understand what is working and what is not working.
What makes a good fit for us to work together.
- You have product market fit & a handful of paying customers.
- Or, you have paying customers and you want to scale acquisition & retention.
Demand Generation - Solution Architecture - Social Advertising
System Architecture & Implementation:
- Audit of existing marketing & growth stack
- Implementation of a Marketing Automation & CRM System & Attribution systems
- Attribution Modeling
- Extensive Documentation
- Training for in-house team and stakeholders
$2,500 - $4,000 / month for 6 months minimum
- Audit of existing advertising & Facebook Ads Strategy
- Technical Implementation:
- Pixel & Conversion Events
- Creating Audiences
- Facebook Ad Campaigns & Ongoing Optimization
$1,500 - $3,000 / month - 3 months minimum
- Audit of existing demand generation process
- Funnel Modeling & Metrics
- Demand Waterfall Modeling
- Channel Market Fit & Channel Development
- On Going Support & Training
$3,000 - $6,000 / month - 3 months minimum
Systems Advertising & Demand Generation Package:
All of the above.
$4,000 - $10,000 / month - 6 months minimum.
- Road Mapping & Discovery Call to understand your business, process and current marketing strategy.
What You Get:
- Detailed Marketing Strategy for Your Business & Next Steps
Week 2 - Week 7
- Audit current marketing process, media & technology stack including:
- Existing Google Analytics Implementation
- Existing Marketing Automation & CRM Implementation (if applicable)
- Back End Services & Plumbing for Facebook Ads like Pixel, Events, URL structures & Campaign Parameters
- Facebook Advertising Account Audit
- Identify 3 Key Priority Areas for the Business
What You Get:
- Audit Report of your existing marketing systems & Advertising Strategy
- Proposed Strategy and Execution Details
- Proposed Systems & Processes & Documentation
- Proposed Budget & Projections based on existing metrics
- Key Impact Areas to Improve Existing Funnel & Metrics
Week 7 - On-Going
- Landing Page & Email Templates.
- Implementation of Systems (Marketing Automation/CRM)
- Advertising Campaigns & Optimizations
- Attribution Modeling & Analysis
- Training in-house team on new systems and processes (if applicable)
- Ongoing strategy calls & KPI reviews
Out of Scope
- Blog Posts
- Guest Blogging
- Social Media Messages
- Messaging & Positioning.
Adwords Campaigns Strategy and Management
Press Relations or Press Coverage